To celebrate welcoming its 52nd customer and closing an $8M Seed round, Holly created a custom deck of playing cards honoring the cities, counties, and special districts that make up its growing community of partners.

I led the visual development of the deck, creating a flexible card system that combines custom illustrations, jurisdiction-specific stats, and classic playing card conventions. The result is a playful, collectible brand artifact that celebrates Holly’s growth while putting its customers and their communities at the center, designed to be shared by investors, employees, and friends alike.